Like I said, I’ve always been an entrepreneur; I went back to my business in it’s original state and was selling on eBay in a matter of weeks to repay my business debt.
I knew I wanted to run my own business full-time again but I needed a fresh start so I began working in marketing for a shoe designer, after all I knew a thing or two about selling and retail! By the time I left the business a year later we had bought a competitor, launched a new website and new products, grown the social media following by 300% and raised £250,000 in investment… I don’t like to sit around…
I then pursued a new challenge to head up the marketing department for a luxury children’s brand who were also looking to raise investment. This deal closed for £700,000 and was hugely over-subscribed.
By now, I had really cut my teeth in the investment world and I became aware of the lack of support and resource for founders that clearly articulated the steps they needed to take to become investable and to grow their businesses in a way that didn’t involve them selling their soul and losing their hair.
Every time I searched for anything on investment on the internet, a sea of videos, articles and spreadsheets popped up that were over-complicated and overwhelming and everything was peppered with buzzwords which didn’t actually help or mean anything.
There was a distinct lack of clear and concise information available that was also engaging and provided entrepreneurs with real advice and actionable steps to take.
I surrounded myself with investors and networked like crazy with successful entrepreneurs, absorbing their pearls of wisdom, tips and tricks like a sponge. I learnt what investors were really looking for and combined this with my knowledge from my previous fundraising experiences.
Before I knew it, word had gotten out that not only did I know how to sell and market a product and brand, but I also knew about the fundamentals of raising investment and what traits investors are looking for.
I began coaching other businesses through the process, helping them build the momentum they needed and setting out a road-map that would make them more investable.
I’d done a whole lot of learning from all of my experiences and from my first business so when I took the leap and started The Guide To Growth and Helena & Co, I invested heavily in myself as an entrepreneur and my personal development.
I hired in my first coach, overcame my limiting beliefs, got crystal clear on my values, my end goal, my motivation and my why. Although it was a terrifying step to take, especially as I had just managed to repay all of my original business debt, it has paid off beyond my wildest dreams and was worth its weight in gold.