VALUES & MY WHY
In business, and in life, it's important to ensure that you have a core set of values and a purpose behind everything you do.
So why am I doing what I am doing and why should you care?
I LOVE IT. I love meeting passionate entrepreneurs and talking to them about their businesses, helping them where I can and empowering them to grow. Often, this is people who run early-stage businesses but sometimes it’s not – big businesses can be creative and innovative too but I get my kicks from working with people who think like start-ups.
I want to save the world. Entrepreneurship and businesses are the life-blood of the global economy. Whether we like it or not money makes the world go round. By growing sustainable businesses with a triple bottom line (socially, economically and environmentally conscious) we can create greater impact in the areas that really matter. I want to inspire and empower the next generation of entrepreneurial leaders to grow game changing businesses that make a positive impact on society.
I want to challenge the dangerous notion that entrepreneurs should “always be on”. Always being on isn’t sustainable. If you are always working, you can’t show up as the best version of yourself for your customers or your team. Building a business is hard work but it shouldn’t burn you out. It’s not what entrepreneurship is about and it’s definitely not why I do what I do.
I want to empower people by giving them the tools they need to grow their businesses and become investable leaders.
I want to democratise the funding landscape. Growing a business quickly needs cash, and yes – it is possible to grow organically which is amazing if you can do that, but lots of businesses do need a cash injection to get them going or to grow and there is nothing wrong with that. All fundraising does is allow you achieve your end goal and create greater impact, faster. But raising investment shouldn’t be an intimidating process filled with boardrooms in ivory towers – it can be easy, empowering, liberating, life-changing and not to mention rewarding.
Some things about me and how I work
I have your back. I will paddle in the boat behind you at the same speed, in the same direction, at the same time, in relentless pursuit of your dreams. I will never give up.
I believe in balance. Real balance. That means working on yourself, just as much as your business.
I believe in openness, directness, teamwork and clarity.
I don’t think that resources or anything that will help you grow your business should be over-complicated and full of buzzwords. They should be clear and easy to understand. They shouldn’t overwhelm you – they should empower you which is why everything I create should have crystal clear clarity and actionable next steps. If it doesn’t – let me know because if you are confused, chances are someone else is too and that is not what I want.
I believe in taking action with focus. This isn’t about running about like a headless chicken, plate spinning, juggling or any of that rubbish. This is about taking outcome-driven action.
I believe in empathy. Sometimes life comes along and throws us off course – I’m here to support you and help you.
I believe in sustainability – that means growing a business that has a triple bottom line and is not only profitable but is socially and environmentally conscious as well.
If this resonates with you, then stick around, because I think you’re going to like it here.
You can find out more about working with me below.